What Millennials Want (Really)
Gabrielle Jackson, Millennial Chair: Posted on Monday, August 04, 2014 11:44 AM
Millennials tend to be a hot topic these days. Whether you are selling a car or a candidate—everyone wants to know what will capture the attention and retention of this next generation.
As a Millennial strategist, I spend a lot of my time interacting with twenty-somethings and measuring what gets them interested and excited about ideas, products and people.
What I have found is the profound impact that stories have on this generation. We are a highly commoditized group of consumers who are constantly bombarded with a demand on our time and our money. We are leery of slick campaigns and 20 second sound bites. If you want to make a real impression with Millennials, tell us a story. Share with us your own journey. Show us how you became successful. Empower us with skills and knowledge so we can discover our own path, while still relying on your guidance.
There is incredible power in story. Ronald Reagan taught us that.
This last month, I had the opportunity to speak with interns at The Leadership Institute and The Heritage Foundation. Both conservative organizations draw young people from across the country committed to advancing liberty. I shared my own story of moving to the greater D.C. area and learning how to apply my skills and passions to the conservative movement. I was honest and authentic as I recalled my own journey learning how my career could also be my calling.
You never know the impact that your story can have on another person’s life. Three days after I spoke at the Leadership Institute, I received a letter.
It read: “Thank you for presenting to our intern class…hearing your story about how you developed and found your way to where you are now, is something that has helped me put into perspective that life really is a ‘long ball game,’ and that despite the uncertainty, hard work and determination will help one succeed in the end.”
As conservatives, we are more than our ideas. We are all keepers of our own stories and sparks of inspiration to others. As Republicans we have a unique opportunity to capture the inspiration and affection of this next generation by being open about our own journey and inviting them into writing this next chapter in America’s story as we seek to advance liberty and conservative principles for this generation, and many more to come.
Posted on August 4th, 2014
2014 is the year of the Millennials!
|2014 is the year of the Millennial. This year the youngest Millennial will become a teenager, while the oldest of us will realize thirty isn’t really that bad. There are nearly 90 million of us, and at 25% of the American population, we are hard to ignore.
1. Put them on the team – Millennials have been placed on teams our entire lives- from soccer to science projects. As adults we are looking forward to working in diverse groups of various ages, ethnicities, genders and backgrounds.
2. Ask their opinion – Sure, everyone wants to know someone cares what they think. But Millennials feel especially motivated when our supervisors value our input, even if they don’t take our advice.
3. Escape the office – Millennials are sensory learners and retain more information when our left and right brain are stimulated simultaneously. Encourage your employees to work together in settings that don’t include a conference table. Extra points if it includes food.
4. Give them a mentor – Millennials don’t want a boss, we want a coach. Although we don’t act like it, Millennials realize we don’t know it all, and want to learn from whoever manages us.
5. Make them a mentor – Millennials love teaching others what we know. Cut back on on-boarding costs within the organization by putting your young minds to work on peer-mentoring programs or training videos. TO LEARN MORE, click HERE.
Posted on March 18th, 2014